This client has been trying to internally solve their content structure and user experience, but have been struggling and need clear leadership. I conducted this as part as a Case of Study.
To solve this, I need to reorganize the tasks and create clear steps. Clients like these can often be complex and confusing, but with the right approach, the task becomes manageable
1. Douglas Adams
WEBSITE ANALYSIS
What is/isn’t working
SEO check: load speed, responsiveness, ease navigation, cta analysis
- Content architecture show how users would naturally look for information
- Comprehensive information about tutoring options, levels and subjects
- Has testimonials and tutor credentials
- Educational materials add value and demonstrate expertise
- Some pages have too many competing elements and dense text
- Certain pages don't adapt well to smaller screens
- Slow page loading, especially for image-heavy pages
- Important information buried in deep menu structures
COMPETITORS ANALYSIS
Did they solve any of VIVA problem already?