This client has been trying to internally solve their content structure and user experience, but have been struggling and need clear leadership. I conducted this as part as a Case of Study.

To solve this, I need to reorganize the tasks and create clear steps. Clients like these can often be complex and confusing, but with the right approach, the task becomes manageable

1. Douglas Adams

WEBSITE ANALYSIS

Research and Heuristic Analysis
What is/isn’t working
SEO check: load speed, responsiveness, ease navigation, cta analysis

Content architecture show how users would naturally look for information
Comprehensive information about tutoring options, levels and subjects

Has testimonials and tutor credentials
Educational materials add value and demonstrate expertise

Some pages have too many competing elements and dense text
Certain pages don't adapt well to smaller screens

Slow page loading, especially for image-heavy pages
Important information buried in deep menu structures

COMPETITORS ANALYSIS

What are the others doing?
Did they solve any of VIVA problem already?

LearnSignal has a more streamlined UX, with a simple checkout, strong engagement features, and personalized learning recommendations.

ProCountancy provides interactive resources but lacks LearnSignal’s seamless UX and advanced accessibility options.

VIVA Tuition should simplify the checkout process, optimizing mobile experience, and adding interactive elements, along with better navigation and accessibility features.