1. Douglas Adam
At FREENOW users struggle with managing and maintaining brand consistency due to scattered brand assets, inconsistent implementation, and inefficient navigation systems.
How might we solve this?
As a solution, a centralized brand management platform was built with Frontify to streamline asset management and ensure brand consistency across teams.
One of the problems the research revealed was the lack of onboarding for the BrandHub. To address this, with the help of the Design Lead, different sessions were conducted for various company groups