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Aurora is a product-service system designed to help flower sellers at the Paloquemao market in Bogotá start their early mornings with more energy and better sleep routines. By leveraging light therapy and an organizational app, Aurora addresses the challenges of disrupted circadian rhythms caused by extreme work schedules.

Doña Elsy is a flower seller at Paloquemao market who needs to improve her sleep routines and find an alternative way to start her day with more energy because her circadian rhythms are disrupted by her early work schedule.



    Concept 




    My user

    • Age: 52
    • Occupation: Flower vendor at Paloquemao Market
    • Work Schedule: Wakes up at 3:00 AM, starts work at 5:00 AM, finishes around 11:30 AM


    Pain Points

    Struggles to wake up and feel alert in the early morning
    Coffee is no longer effective due to caffeine resistance
    Lack of proper sleep routines due to irregular schedules
    Needs an efficient way to organize her daily tasks and personal lif

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