Hi, I’m Isabela
Product & Graphic designer
based in Lisbon.

I specialize in branding, art direction, and digital asset management, with a strong focus on creating cohesive, accessible brand hubs that streamline companies' visual assets.

My approach to curating and managing stock imagery ensures that each asset not only aligns with the brand’s vision but also remains easily accessible for ongoing use.

I like to bring a thoughtful perspective to each project. This website contains my most beloved projects

7. John Ashbery

With no specialized software in place, the task of organizing and safeguarding crucial documents—ranging from images and Word documents to budgetary information in Excel—was demanding.

Recognizing the need for a comprehensive solution, the Ministry initiated the creation of the CDIE.

The CDIE was not a platform but rather a systematic approach aimed at enhancing digital asset management practices within the Ministry. It functioned as a centralized library, providing structured guidelines and procedures for organizing, accessing, and safeguarding digital assets

For the logo, something simple and not too abstract was needed. It needs to be a simple logo that will work well with the Justice Ministry logos. The CDIE will be the key for information, therefore a key was the main inspiration.

I led the renewal and organization of critical assets for the Office of Planning. This involved:

Updating and verifying files with Ministry staff
Conducting focus groups to understand user needs
Identifying issues: lack of visual guidance, inconsistent naming, poor organization
Structuring information into four modules
Segmenting users into teams: Budget, Planning, Management, and Reporting

These changes aimed to improve efficiency and clarity in asset management within the Ministry.

Given the complexity of Ministry information and nearly two decades of accumulated data, I opted for a playful approach to this challenging task. My goal was to ensure users didn't feel overwhelmed by complicated processes when accessing needed information. This strategy helped make the extensive and complex data more approachable and user-friendly.